The 360 deal wasn’t wrong, it was oriented incorrectly
infinitecatalog.substack.com
If you’re a creator, or work with creators, you might be familiar with something called the “360 deal.” These largely-maligned deals became a thing in the mid aughts, right as record royalties started taking a nosedive and everybody was scrambling to keep the money train rolling. They were
The 360 deal wasn’t wrong, it was oriented incorrectly
The 360 deal wasn’t wrong, it was oriented…
The 360 deal wasn’t wrong, it was oriented incorrectly
If you’re a creator, or work with creators, you might be familiar with something called the “360 deal.” These largely-maligned deals became a thing in the mid aughts, right as record royalties started taking a nosedive and everybody was scrambling to keep the money train rolling. They were